One hour per week. That's your entire commitment. You record your conversation — an interview, a solo commentary, a discussion with a co-host — and you send it to us. Everything that follows is handled by the team. The production pipeline, the editing, the platform formatting, the distribution strategy — none of that requires you. You show up to record and we build the rest.

The production pipeline activates immediately. Your recording is shaped and structured for narrative flow, then branched into parallel production tracks: full video editing for YouTube, audio mastering for Spotify and Apple Podcasts, short-form clip extraction for TikTok and Reels, audiogram creation for social feeds, and written content development for LinkedIn and your blog. Each track is handled by a specialist in that format. All 28 assets come back to you — polished, platform-ready, and built to compound presence over time.

No. Audio-only recording works perfectly well for the content machine. The full video tier requires video recordings, but the Distribution Engine and lower tiers operate entirely on audio. If you do have video, it significantly expands the reach and impact of your assets. If not, the system still delivers fully. We can discuss what format makes the most sense for your goals during the strategy session.

None at all. You need expertise in your field — we handle everything around the recording itself. If you've never published a podcast before, we'll walk through setup together. If you have existing episodes, we can integrate them into the system immediately. The only requirement is that you have ideas worth sharing and a willingness to speak them.

The Distribution Engine ($1,200/mo) is for teams that already produce episodes and need a specialist to handle distribution — 20 assets including short-form clips, audiograms, and articles. The Podcast Content Machine ($2,000/mo) is full post-production — you provide raw recordings, we deliver 28 polished, multi-platform assets monthly. The Premium Content Machine ($2,500/mo) adds pre-production strategy, monthly planning, website maintenance, and full distribution management on top of everything in the standard tier.

Your content is engineered for YouTube (long-form video), Spotify and Apple Podcasts (audio), TikTok / Instagram Reels / YouTube Shorts (short-form clips), Instagram and LinkedIn (audiograms), and LinkedIn / your blog (written articles). Platform selection can be customized based on where your audience is — we don't force you onto platforms that don't serve your business.

Yes — and the Distribution Engine tier was built specifically for this. Your team handles production. We handle the downstream specialization they don't have the bandwidth or platform-specific expertise for: short-form vertical editing, audiogram creation, SEO article writing. We plug in as the distribution layer and save your team significant hours without replacing what they already do well.

Your content presence expands immediately from month one — across multiple platforms simultaneously. Visibility compounds in months two and three as previous content continues circulating and new content adds to it. Most clients report meaningful inbound signals within 60 to 90 days — warm DMs, referrals citing their content, speaking inquiries. Full authority compounding happens at 3 to 6 months. This is an infrastructure investment, not an ad spend — the results accumulate over time.

Yes — always. The strategy session establishes your brand voice, visual identity, platform priorities, and audience positioning before we produce anything. Every asset is built to reflect your brand, not a generic template. The goal is that when someone encounters your content anywhere, it feels unmistakably like you.

Existing recordings are a head start, not a complication. We can begin building your 28-asset library from conversations you've already had — breathing new life into episodes that were uploaded once and forgotten. If you have a back catalogue, we can assess which ones are worth reprocessing and deploy them as a content foundation while you continue recording new material.